Scott Berfield
23719 NE 170th Street, Woodinville, WA 98077 425-283-9436 email: sb@berfield.com
Summary
Passionate and experienced producer with a strong focus on shipping great products on time and in budget. Quality driven but realistic. Strong strategic vision coupled with tactical and technical skill to achieve goals.
Experience
2010 - present Executive Producer, University of Washington Bothell Center for Serious play, Bothell, WA
Managing all aspects of the Center for Serious Play – a multi-disciplinary center dedicated to bringing industry and academia together to create products in the areas of entertainment, serious games and interactive narrative.
2010 - present Principal, Berfield Productions, Woodinville, WA
Independent production support focused on digitally delivered games, free to play models, and general business development.
2008 – 2009 Executive Producer, Smith & Tinker, Inc.
Turned around product development for Nanovor. Brought all development in house, established test, release, and support teams, re-defined development processes and goals and drove the team to ship a connected gaming experience for children composed of a hand-held game device, PC Game client, back end services, and Web presence in time to make the holiday season. Developed Live team processes to deliver code updates, game content and weekly animation releases.
2006 – 2008 Lead Program Manager, Xbox Live Arcade, Microsoft Corporation
Coordinated Test, Localization, Release Management, and Internal Development resources to support external partners through full product cycles to ship a dozen games in 18 months including several top sellers. Drove process improvements in Arcade title approval, business planning, and strategic investments. Led crash development of Arcade camera titles to ship coincident with camera release. Set the standards and wrote white paper on best practices for camera-enabled XBLA games. Performed due diligence on developers and research on technologies which lead to successful titles including Trials, Magic the Gathering, Shadow Complex, and Toy Soldiers. Drove planning and development required to support LIVE Marketplace Games On Demand.
2000 – 2006 Xbox and Xbox 360 3rd Party Account Manager, Microsoft Corporation
Established the Xbox Incubator and Registered Developer programs which enabled many new/smaller developers to work on the Xbox platform. Championed and defined process and requirements and created functional specifications for the Xbox and Xbox 360 Game Demo programs – something new to the video games industry. 70% of titles now ship demos and demos are recognized as the most powerful purchase influencers for new games. Evangelized publishers on Microsoft technology and products through the launch of Xbox, Xbox LIVE, and the introduction of the Xbox 360. Acted as the publisher’s voice to Certification and Release Management to guarantee games shipped on schedule at a high quality level.
1997 – 1999 Executive Producer, Electric Planet, Inc.
Drove product development for consumer products based on vision-processing technology for the consumer market. Established and led all aspects of internal and external product development for vision-enabled children’s games. Built three internal title development teams and negotiated development deals with external partners. Initiated test and approval processes for core technology and product teams. Negotiated a multi-million dollar investment from Intel’s entertainment venture fund.
1995 – 1997 Independent Production Consultant, Hayward, CA
1994 – 1995 Senior Producer, Sony Computer Entertainment of America, Foster City, CA
1992 – 1994 Senior Producer, Electronic Arts, San Mateo, CA
1990 – 1992 Producer, Sega of America, Redwood Shores, CA
1988 – 1989 Director SW Development, FASA Interactive, Chicago, IL
1984 – 1988 Producer, Mindscape, Inc., Northbrook, IL
1983 – 1984 Technical sales and support, Systems Source, Chicago, IL
1981 – 1983 Properties Assistant and Stage Carpenter, The Goodman Theatre, Chicago, IL
Other Experience
2004-2005 Adjunct Instructor Game Production, Digipen Institute of Technology, Redmond, WA
2010 Adjunct Instructor Game Design, IADT, Seattle, WA
Education
Bachelor of Fine Arts, Theatre, University of Illinois
Studies in Computer Science, DePaul University, Chicago
Master of Business Administration, Santa Clara University, Beta Gamma Sigma honors
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